A PRODUCT OF SYNERGY

Image Partnership is a fully integrated motion service and stills production company with its own creative roster of Directors, Photographers, DOPs and Editors.

With offices in London and New York, it felt important to emphasize the transatlantic reach of the company and for DMajor to engage both sides of the pond in the full redesign process.

To inform the project’s architecture, DMajor hosted a series of collaborative workshops with the teams in London and New York to understand how to balance the aims (and the arms) of the business, functioning as an Artist Agency and full-scale Production Company. Where previously, these offerings were split across two different websites, a decision was made to combine these under one digital roof so as to give each service equal weight.

The Production page was designed and developed using a new layout, one which better supports the surplus of video content generated for high-end and luxury brands like Bottega Veneta and Issey Miyake. Likewise, the Artist pages were completely reworked, with navigation optimized through the addition of micro-sites, where visitors can easily access an updated portfolio as well as an archive of past projects. Font layers and different text treatments add further nuance to the website, demonstrating the complexity of the business and cementing its position as an industry frontrunner in the creation of some of the world’s most iconic stills and moving imagery.