Working with our eCommerce portfolio we are no optimising product feeds, fixing alerted / needs attention products and overriding tricky misalignments.

After spearheading the initial brand launch for TONIC, DMajor are now evolving the digital experience to reflect the brand’s dual focus on direct-to-consumer and wholesale (B2B) growth.

‍Our work includes streamlining product architecture, developing dedicated landing pages for B2B partners, and enhancing the overall UX to better communicate TONIC’s purpose—providing clothing and accessories designed for recovery, wellness, and life in motion. This evolution ensures the brand’s online presence scales seamlessly as its distribution and audience expand.

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DMajor worked with Culture of Bathing on the digital launch of their inaugural Gathering & Variety Show in NYC this past January. Set over three days, with an abundance of investors, bathhouse operators, and creative leaders, -- we explored themes of bathing through different lenses including storytelling, performance, and conversation.

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Shot on location in Deià, Mallorca, DMajor oversaw a full-scale production of the KORA lightweight range, delivering campaign imagery, video content, and a refreshed digital presence spanning e-commerce to social.

From strategic brand advisory to a full digital redesign, DMajor partnered with Pleat to reimagine their identity and create a seamless, value-led user journey.